As a celebrity makeup artist, Aradhana Khanna Kaushik, spent years working with skin across diverse environments, age groups and skin types. She observed one undeniable truth: the most beautiful skin was never hidden — it was nourished.

SOAK was conceived as a love letter to that philosophy. A range that respects the skin's intelligence, works with nature rather than against it, and turns daily care into an act of mindful self-love.